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Why Your Business Is Our Business – YBIOB

PocketSIEM - Dragon
Written by PocketSIEM Dragon
04/09/2025
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Cybersecurity is not just about tools and alerts. It is about context. Without understanding the business you are protecting, you cannot make sense of the data in front of you. That is why at PocketSIEM we created something unique called YBIOB – Your Business Is Our Business.

Why We Created YBIOB

Our CEO Eliza May Austin came up with YBIOB after years of working in environments where third parties simply did not understand the needs of the businesses they were supposed to be protecting. Too often they seemed not to care either. That disconnect meant poor service and even poorer security outcomes.

YBIOB is our way of making sure that never happens here. We believe it is our business to understand your business. In fact your business really is our business.

What Is YBIOB?

YBIOB is an annual workshop we offer to customers in long term relationships with us. It is a chance for us to sit down with you ask questions and truly understand what is going on in your world.

These are not idle questions. The answers shape the way we orchestrate our services and technologies for you. They help us tune our SOC to your reality so you get meaningful security not just noise.

The Lesson That Started It All

From early on we’ve had a customer whose entire attack profile suddenly shifted. The alerts were confusing and nothing seemed to add up. When we picked up the phone and asked what on earth was going on they explained that they had become a major supplier to Critical National Infrastructure overseas. Overnight they were dealing with a completely different set of threats and it had thrown our SOC for a loop. They didn’t think to tell us and we didn’t think to ask.

That was the moment we vowed to never be caught off guard again. We put multiple steps in place to make sure we always understand the business context as well as we possibly can. YBIOB grew out of that promise.

Why It Matters

Your SOC cannot protect what it does not understand. Business context is not a nice-to-have it is essential. By running YBIOB workshops we make sure that as your business changes your defences change with it. You are not left explaining every shift or dealing with irrelevant alerts. We are already in tune with where you are headed and ready to defend you there.

Bottom Line

PocketSIEM is not like other providers. We will not leave you to bridge the gap between business and security. With YBIOB we take responsibility for understanding your world so we can protect it properly. Because your business is our business – really.

With YBIOB Your Business Is Our Business, PocketSIEM goes beyond the standard MSSP model. We deliver security services tailored to your business, with a SOC that adapts to your environment as it grows and changes.

By putting business context in cybersecurity at the heart of what we do, we provide a true SOC with business understanding. Unlike a typical MSSP with business context missing, we make it our mission to know your world inside out, so your defences are always relevant and effective.

Ready to work with a team that treats your business as their own? Get in touch today.

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PocketSIEM - Dragon

This article is written by

PocketSIEM Dragon

Once a fire-breathing terror of castles and hoards, the PocketSIEM Dragon has evolved from torching knights and guarding gold to mastering a new realm of threats with the same legendary fury. Legends say dragons protect the realm, and this one still does, only now its hoard is digital, its smoke slightly more metaphorical, and its judgment of mortals just as ruthless. Equal parts terrifying, absurdly meticulous, and wickedly sarcastic, the PocketSIEM Dragon proves that whether it’s fire or fierce protection, its instincts for guarding what matters remain gloriously unstoppable.